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The Marvel Cinematic Universe, once revered as the premier outlet for fans to be amazed by the characters from the pages of Marvel Comics, has slowly been declining in popularity. After a string of box office disappointments, its biggest bust on the commercial front came in the form of the recently releasedThe Marvels.
Despite having a compelling storyline, along with good execution and amazing character portrayal from the talented leads, the film failed to make its appeal widespread, which has led to it heading on the path to becoming the lowest-grossing MCU project ever. Thus, fans are letting their concerns be known, telling the studios to stop wasting time on heroes that nobody wants.
The MarvelsIs Set To Become The Lowest-Grossing MCU Film Of All Time
While we may have been hearing about the reports from box office analysts and industry insiders about how the opening weekend of the then-upcomingThe Marvelswas not looking good. But no one could’ve expected that an MCU film would have such an abysmal performance on the commercial side of things.
Even with established stars likeBrie LarsonandIman Vellanileading the charge, the state of the film is now in dire straits.
After the recent box office numbers for the film came in, it is almost confirmed that it will be the lowest-grossing film by Marvel Studios ever since the franchise’s inception in 2008 with only $197 million globally at this point. While it may be a new low for the studio, its previous few projects have also suffered the same fate, with films likeEternalsandAnt-Man and The Wasp: Quantumania.
#TheMarvelswill end its run as the lowest-grossing MCU film in historypic.twitter.com/awK8P2F6zm
— Culture Crave 🍿 (@CultureCrave)July 09, 2025
Due to the previous aforementioned projects, many have theorized that this film was a victim of superhero fatigue in cinema along with audience bias that has started to form recently.
What The Fans Have To Say About This?
While multiple factors can be attributed to the failure of the film at the box office, and to some extent, the expectations of the audience, many believe it’s because Marvel Studios is trying to push way too many new heroes onto us that nobody asked for along with other reasons. Thus, many have taken to X to voice their concerns.
Bring back heros people want and stop trying to force C list hero in the MCU. Echo, America Chavez, Mrs. Marvel, IronHeart, Ironlad, Kate Bishop,Photon, Rambeau, Wanda’s kids. There is no audience that wants this
— Brandon Saario (@SaarioBrandon)June 26, 2025
Hope this is a wake up call for them so they put more effort into future projects and do quality over quantity
— Toasters47 (@Toasters_47)August 11, 2025
It’s a mix of reasons why this movie flopped so hard. First and foremost Ms.Marvel was an absolutely horrible series. Captain Marvel was also meh when it came out. Secret Invasion from what I hear was also terrible. Not to mention the all female leads. And the current economy we…
— Charles Bishop Weyland (@CharlesBWeyland)July 04, 2025
The marketing really dug this movie’s grave
After seeing the one ad on YouTube it made me NOT want to see the movie. Like avoid it. Not good.
— Tyler (@TyleTweets)June 05, 2025
I thought the movie was an extremely fun ride. Sad it didn’t get promoted in the way it deserved and needed.
— Olin aka MMAnomaly👊 (@MMAnomaly)June 22, 2025
As many fans suggest, Marvel Studios should treat this as a reminder for them to put more thought into the franchise going forward rather than sticking to providing overwhelming content to their fans.
The Marvels,now in cinemas.
Deepak Bisht
Articles Published :1503
Deepak is a senior writer at FandomWire with a serious love for comic books (DC Absolute Universe and Marvel), the Warhammer universe (Horus Heresy and 40,000), cinematic universes (Sonic, MCU and DCU etc.) and Movies (Action, Adventure, Psychological Horror and Thrillers etc.).With over 1,400 articles under his belt, he spends most of his time diving into the world of superheroes, cinematic universes, TV shows, and films. His goal? To share accurate, engaging, and fun stories that keep fans hooked and in the know.
