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Strange Worldis Disney’s latest animated project and it tells the adventures of a family of explorers in an uncharted island. It is inspired by pulp sci-fi stories by authors like Jules Verne and Robert Louis Stevenson. It is the 61st animated film from the studios and was released over Thanksgiving weekend.
Surprisingly, the movie flopped and plummeted infinitely, which is a bad sign for Disney. With a budget of$180 million, it only grossed $18.6 million over the holiday weekend. The studio is reportedly expected to lose $100 million in revenue. Not only that, butStrange Worldalso scored B in CinemaScore, the lowest any Disney animated movie has ever received.
RELATED:Disney’s ‘Strange World’ TANKS at the Box Office, Projected to Lose At Least $100M
Disney’s Poor Marketing Blamed For Strange World’s Failure
There wasn’t a lot of advertising done for the film as fans have noticed, that’s a fact, and even though we are now living in the post-pandemic era, people did not seem to bother checking out a movie they never knew existed. This is not the only Disney animated movie to experience neglect from the studio. Pixar’sLightyearwas also a disaster that previously cost them a huge loss.
Many speculated that the inclusion of a gay character and an interracial couple for the sake of diversity affected the movie’s appeal. It may have done damage on the surface, but it is not the only reason to blame.
Disney’sEncantodebuted on Thanksgiving last year, and it also did not receive a grand victory at the box office. However, the movie’s soundtracks seemed to have taken the world by storm, with the catchy, “We Don’t Talk About Bruno” song climbing to the top of the music charts, beating Frozen’s “Let It Go”.
RELATED:“The execs want this film to go under the radar”: Fans Suspect Disney is Intentionally Tanking ‘Strange World’ With Bad Marketing Because of its Well-Written LGBTQ Lead
Word of mouth played a huge role here, but having an addictive song that repeatedly plays in every household became the publicity it needed. From there, listeners were compelled to watch the movie, at least when it debuted on television.
Another reason forStrange World’s lack of appeal is its lack of a charismatic character. There is no central hero that stands out from the rest. Indeed, the story features a family, and while that is charming in its own way, there was no one to act as the face of the movie.
Perhaps Disney tried to make the story as diverse and inclusive as they could, but the studio had forgotten that their target audience here are children. The movie is supposed to thrill and amuse kids. Yes, adults can also enjoy animated movies, but the narrative quite lacks imagination.
Let us see ifStrange Worldwould perform better when it arrives on Disney+, most likely around Christmas or before the end of 2022.
Disney’sStrange Worldis currently playing in theaters.
RELATED:‘They’ve been barely advertising it until last week’: Disney Faces Backlash For Negligible Marketing for ‘Strange World’ – First Disney Animated Movie With LGBTQ Lead
Ariane Cruz
Senior Writer
Articles Published :3532
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
